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The Bronx
Zoo Promotional
A set of promotional materials for The Bronx Zoo, inspired by animals and using only typography within its design.
Design One
The Monarch Butterfly
Design Two
The Red Panda
Both animals utilise the same drop colour – the orange of the butterfly wings and the auburn of the fur, for a better sense of unity between the designs. The posters consist only of Helvetica Regular and Bold, taking after the iconography of the New York subway signage.
Typeface used
Helvetica Regular & Bold
In different environments...
I was tasked to further develop the concepts and produce a compelling campaign, placing the designs in the real world. From posters on subway tunnel walls to merchandise and a reimagined website landing page of the Bronx Zoo, the two designs seamlessly integrate together to create a new identity.
View other work...
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