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The Elizabeth Street Garden Project

A rebranding and merchandise design project inspired by the unique location of ESG in Manhattan. Each design takes influence from the flora and fauna of the site, reflective of its natural beauty and its importance to New York's history. Typography and graphics/motifs are all created by hand.

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The ESG Catalogue

Designed with Illustrator and InDesign, printed using inkjet on matte paper stock and saddle-stitch bound.

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Typefaces used

Lulo Clean Bold

Futura Medium

The Process

More images of the mockups and final products.

© By Charis Pao, 2025

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