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Sterling
A Coffee Brand
adjective: sterling
(of a person or their work, efforts, or qualities) excellent or valuable.
An imagined luxury coffee brand for a consumer packaged good assignment inspired by my physical cafe spaces and interior decoration, with sterling and silver conveying ideas of quality, sophistication, opulence.
Typefaces used
Gyst Variable
Avenir
The logo features a reimagined lion passant as brand logo/mascot, in similar brush style as monogram logo identifier. It is a heraldic animal and is typically also used as standard labelling for sterling silver.
The 'S' monogram is inspired by malleability of silver, monogram imitate the forms of its liquid state and reminiscent of gothic type.
Patterns from medieval tile designs.
I created a series of repeated patterns based on the tile designs, one for each flavour and roast of the product — Velvet Oak, Brazillian Gold, Kenyan Crimson, Sumatran Midnight, Ethiopian Moonlight and Colombian Ember.
Production Files & Peripheral Branding
Mockups of other aspects of the Sterling brand.
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